110 | Building Your Brand Through the Power of Storytelling

Jun 16, 2023


In this episode of the Digital Business Evolution podcast, Jess is chatting with the one and only Alex Street. Alex is a storytelling coach, who provides his insights on the power of sharing one's story to make a lasting impact on customers. The conversations today offer both tactical strategies for business and personal development to differentiate yourself from the market with your unique story. 

Jess and Alex discuss different types of communicators, the importance of being transparent and relatable, and how to tell a transformation story using a framework called the transformation story arc. Tune in to learn how to stand out with your own story and create lasting change within your audience.

As always, cheers to your evolution!

Key Takeaways:

  • Learn how you can differentiate yourself from the market with your story.

  • Learn how to find your story's turning point. 

  • Learn the importance of being authentic in marketing. 

Key Timestamps

  • [6:28] – Symptoms of an unclear story;
  • [9:46] – Confused pitches won't lead to sales;
  • [18:49] – Overcoming fear of sharing your story;
  • [25:59] – Authenticity is key. Share your struggles;
  • [42:56] – Find your impact and pivotal moment;

Episode Quotes

  • “When you want to make a lasting impact it always starts with a story..” - Alex street

  • “When you are clear on your story that inevitably gives you confidence to show up because you are never looking for a message.” - Alex street

Episode Resources

📸 Current Gear/Camera Setup

Connect with Alex street

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