188 | How to Harness LinkedIn and AI to Build a Brand and Grow Your Business with Scott Aaron

Apr 05, 2024

In this episode of the Digital Business Evolution Podcast, Jess is joined by Scott Aaron, an expert in LinkedIn marketing and personal branding. Scott shares insights into leveraging LinkedIn as a content creation machine and the importance of storytelling for building personal and business brands. 

From discussing his AI tool for repurposing content to his favorite movie and philanthropic activities, Scott offers a wealth of knowledge and personal experiences. Together, Jess and Scott get into the dynamics of LinkedIn connections, effective posting strategies, and the balance between work and personal life. Join us for an engaging episode filled with practical advice, personal stories, and valuable insights into the world of digital business!

As always, cheers to your evolution!


Key Takeaways:

  • How to Leverage LinkedIn for Business Success

  • Benefits of repurposing content across multiple platforms

  • Use of market research to inform content strategy and engage with the audience


Key Timestamps

[8:44] – First business podcast leading to immediate clients.

[15:47] – Cross-promotion across platforms is effective for networking.

[25:24] – Strategic posting on Tue, Wed, Thurs

[30:30] – LinkedIn offers unique engagement tools for users.

[38:42] – Working with spouse: challenges, gifts, tips.


Episode Quotes

  •  "It's so important to get that market research because it allows you to take the temperature of your audience and what they're hot on, but more importantly, what they're cold on." - Scott Aaron


Episode Resources


Connect with Scott Aaron

Instagram: @Scottaaron


Connect with Jess

Instagram: @iamjessicaderos

TikTok: @iamjessicaderose

YouTube: Jessica DeRose