216 | Understanding Buyer Behavior for Your Online Business

Jul 05, 2024

In this episode of the Digital Business Evolution podcast, Jess is back with segments from her FREE live coaching calls! These powerful excerpts are great to quickly binge and take action in your business. 

And we know some of you love watching content on YouTube so you can head over to the DBE YouTube Channel: https://www.youtube.com/@jessicaderose/videos 

In this segment today, we delve into a crucial question asked by Ashley, a dog trainer from San Diego. Ashley is torn between whether or not to display her prices on her website as she relaunches her business. Jess discusses the complexities of pricing in the digital space, emphasizing the importance of understanding the value of transformation rather than solely focusing on the price tag. From split testing landing pages to navigating discovery calls, Jess provides valuable insights for anyone considering how to present their services online. Tune in to gain valuable knowledge on setting up your sales page for success in the digital business world.

As always, cheers to your evolution!


Key Takeaways:

  • Pricing and Sales Page Strategy

  • Nuanced messaging for different ideal clients

  • The importance of intake questions and discovery calls


Episode Resources


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Youtube: @jessicaderose