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62 | Master Your Messaging with Jacqueline Yvette

Dec 01, 2022

In this episode of the Digital Business Evolution Podcast, Jess is joined by Jaqueline Yvette who is a psychology-based marketing expert and the creator of the Neuro-Marketing Method. She helps online entrepreneurs create instant resonance with their marketing so they can sell out their offers & spread their message. Jacqueline's mission is to equip entrepreneurs with the education needed to simplify the piece that most people overlook when it comes to building a business, and that is communication. 

Learn about the most common marketing mistakes, how to fix them, and the importance of learning the dance between marketing and message delivery. 

As always, cheers to your Evolution!

 

Key Takeaways:

  • At the end of the day these are real human beings and you can have the best marketing in the world; but if it falls flat on the back, you're not going to be in business for that long. 
  • The difference from the products that take off and the ones that don't is the level of resonance that the messaging around your offer has with your market. 
  • Anytime there is something wrong in your business it's usually the messaging or the foundational things that have a tiny crack you have to look over. It's important to revisit these foundational things almost everyday! 

 

Key Timestamps

  • [16:30] – A refresher on talking to clients;
  • [23:52] – Common marketing mistakes and how to fix them;
  • [35:06] – Instant Resonance;
  • [38:02] – Market Message Match;
  • [42.36] – Revisiting the why;

 

Episode Quotes

  • “If you can position your thing in between the gap of where your clients are now and where they want to go, then your people will see you as a person who can help them.” - Jaqueline Yvette 
  • “The #1 reason you don’t have clients you want is because there is a lack of clarity and deep resonance around what it is that you do for the people who need it.” - Jaqueline Yvette

Episode Resources

 

Connect with Jaqueline Yvette

Connect with Jessica