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76 | Scale Your Business Selling To The Rich Niche Buyer With Nicole Culver

Jan 28, 2023

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In this episode of the Digital Business Evolution Podcast Jess is joined by one of her dear friends Nicole Culver. Nicole helps experts create evergreen weekly sales, without fancy funnels, expensive ads or large audiences. She has worked in the online space for over a decade and has figured out exactly what it takes to really build a business with full time income, in part time hours. For Nicole it's always been about how she can be better as an individual and how she can support her clients more. The basis for her and all her business has always been about keeping things simple, doing what works for her, and then rinsing and repeating. 

Tune in to today's incredible episode as Jess and Nicole cover the topic of declining launch performances and how to get the results you've been wanting by focusing on the rich niche buyer.  The fact is buying behavior has changed and as Nicole stated people are buying from people more than ever before so this is something you are not going to want to miss out on. Other topics discussed today include working with your spouse and how to scale your evergreen model as well as showing people what's possible and giving them aspirations!

As always, cheers to your evolution.

Key Takeaways:

  • Learn how to work with your spouse and roles you both have within the company.
  • Learn how to scale the evergreen model.
  • Learn what a rich niche buyer is and how to focus on them to help even more of your audience.

Key Timestamps

  • [3:38] – Making Full Time Income On Part Time Hours;
  • [11:44] – How To Work With Your Spouse;
  • [21:50] – How Do You Scale The Evergreen Model;
  • [27:45] – What Is A Rich Nich Buyer;
  • [32:30] – How To Sell To The Different Buyers;

Episode Quotes

  • “When you speak specifically to that one person you are seeing them and that's what they need from you but if you're all over the place it's confusing. You have to ask yourself, if you go all in on this one segment and you can help impact more people is that worth it for you?” - Nicole Culver 
  • “What’s the alternative to launch performance declining? The Alternative is the rich niche. It's about talking to the person who are your buyers right now. It's about how to bring in high quality leads who are ready to buy.'' - Nicole Culver

Episode Resources


Connect with Nicole Culver

Connect with Jessica