81 | Organically Grow Build Your Business & Following

Feb 11, 2023

In this episode of the Digital Business Evolution Podcast, Jess is joined by Michelle Thames as they take a different approach in talking about organic social media content. Michelle has been an influencer for 13 years and after being fired from her corporate government job she decided to bet on herself and go into freelancing. This path of freelancing led to Michelle working for a large beauty brand as their first social and digital manager helping the brand reach over 500k on IG and millions in revenue.

Michelle Thames teaches her clients how to get their business more visible, attract more clients, how to monetize and scale all by leveraging the power of organic social media content. Today you can expect a breakdown of what exactly is organic social media content and why it is so powerful; as well as how to stand out on all social media platforms when there is so much saturation. Jess and Michelle also talk about posting strategies, how important it is to keep up with new features and trends as they come out, pitching yourself to speak at events or in podcasts and so much more. 

As always, cheers to your evolution!

Key Takeaways:

  • Learn how to lean into organic social media content and not use paid ads.

  • Learn about planning your social media content to make more sales!

  • Learn how to pitch and about being pitched too. 

Key Timestamps:

  • [3:40] – What exactly is social media content;
  • [8:06] – How to stand out in saturation;
  • [13:18] – The importance of new features and trends on social media platforms;
  • [16:08] – Michelle Thames posting strategy;
  • [20:16] – Do’s and Don'ts of pitching;
  • [28:40] – Working together with your spouse.

Episode Quotes

  • “There should always be a plan around posting your offers because if you don’t, you are going to be upset no one bought your products but it's because you didn't have a plan to get those people in and it's different for every platform.” - Michelle Thames

  • “Don't look at it as I have to do all these social platforms right now. Think about the real plan and the longevity of your business, not for the right now but for where your business really thrives and where does it really makes sense.” - Michelle Thames

Episode Resources


Connect with Michelle Thames

Connect with Jess